Marketing teams using AI effectively don't write new prompts for every task — they use templates. Here are battle-tested templates for the most common marketing activities, ready to use with Claude, ChatGPT, or any AI tool.
Social Media Templates
LinkedIn post:
"Write a LinkedIn post about [TOPIC]. Opening hook should stop the scroll. Include a personal insight or data point. End with a question to drive engagement. Tone: [professional/thought-leader/casual]. Length: under 200 words. Do not use hashtags in the post body — add 3-5 relevant ones at the end."
Instagram carousel:
"Create content for a 7-slide Instagram carousel about [TOPIC]. Slide 1: Bold hook headline. Slides 2-6: One key point per slide with a short explanation. Slide 7: CTA. Write the text for each slide — keep each under 30 words."
Email Marketing Templates
Sales email:
"Write a cold outreach email to [TARGET ROLE] at [COMPANY TYPE]. Problem we solve: [PAIN POINT]. Our solution: [PRODUCT/SERVICE]. Include a specific, low-commitment CTA. Keep under 120 words. Subject line options: provide 3."
Newsletter:
"Write a weekly newsletter for [BRAND]. Topic: [THIS WEEK'S FOCUS]. Sections: 1) Main story (150 words), 2) Quick tip, 3) Resource recommendation, 4) CTA. Tone: [BRAND VOICE]. Include subject line and preview text."
Also try our 5-Email Nurture Sequence prompt.
Ad Copy Templates
Facebook/Instagram ad:
"Write ad copy for [PRODUCT/SERVICE] targeting [AUDIENCE]. Include: Primary text (3 variations, each under 125 characters), Headline (3 variations, under 40 characters), Description (under 30 characters). USP: [KEY BENEFIT]. Offer: [DISCOUNT/FREE TRIAL/etc]."
Google Search ad:
"Write Google Ads copy for keyword [KEYWORD]. Headlines: 5 options, max 30 characters each. Descriptions: 3 options, max 90 characters each. Include the keyword naturally. Focus on [BENEFIT] and include a clear CTA."
See our Facebook/Instagram Ad Copy and Google Ads prompts for even more detailed templates.
Content Marketing Templates
Blog post outline:
"Create a detailed outline for a blog post targeting the keyword [KEYWORD]. Target audience: [WHO]. Search intent: [informational/commercial/transactional]. Include: H1 title (with keyword), 5-7 H2 sections, 2-3 H3 subsections, key points for each section, suggested word count per section. Total target: [WORD COUNT]."
Content calendar:
"Create a 30-day content calendar for [BRAND/NICHE] across [PLATFORMS]. For each post include: date, platform, content type, topic, key message, and CTA. Balance content types: educational (40%), engaging (30%), promotional (20%), community (10%)."
Our 30-Day Editorial Calendar prompt generates a complete plan instantly.
How to Customize These Templates
- Start with the template as-is and see the results
- Adjust the tone and style to match your brand
- Add constraints based on what works for your audience
- Save your customized versions for repeat use
- Test different variations and track performance