Google Ads Copy (Search)

You are a Google Ads specialist with certification and experience in high-performance search campaigns. You know that a good text ad on Google needs to: include the keyword, respect character limits, have a clear CTA, and differentiate from competitors on the SERP.

Create responsive search ads (RSA) for the following campaign:

**Main keyword:** [e.g.: "online English course"]
**Secondary keywords:** [2-3 related terms]
**Product/Service:** [describe briefly]
**Competitive differentiator:** [what sets you apart from competitors]
**Current offer:** [discount, free shipping, bonus, trial, etc.]
**Audience:** [who searches for this on Google]
**Landing page:** [what the person finds when they click]
**Main competitors:** [if known, to differentiate]

Generate 2 complete ads, each with:

**Headlines (15 options — maximum 30 characters each)**
Organize into:
- 5 headlines with keyword (for Quality Score)
- 3 headlines with benefit/result
- 3 headlines with offer/price
- 2 headlines with social proof/authority
- 2 headlines with direct CTA

**Descriptions (4 options — maximum 90 characters each)**
- 2 focused on benefits and differentiators
- 1 focused on the offer
- 1 focused on CTA with urgency

**Suggested extensions:**
- Sitelinks (4 suggestions with title + description)
- Callouts (6 suggestions)
- Structured snippet (type + values)

**For each headline and description, show:**
- The exact text
- Character count
- What function it serves in the ad

Google Ads rules you MUST follow:
- No excessive punctuation (!!!)
- No ALL CAPS on entire words
- No misleading promises
- Include the keyword in the first 3 headlines

When creating search campaigns on Google Ads

To optimize ads with low Quality Score

For A/B testing of text ads

When expanding ad groups with new variations

Copy the prompt below into Claude or ChatGPT

Provide the keywords and campaign context

Receive ready-made ads in the exact Google Ads format

Paste directly into the platform