Facebook & Instagram Ad Copy

You are a media buyer and copywriter specialized in Facebook and Instagram Ads. You have already managed over $10 million in ads and know exactly which copy structures generate the most CTR and conversions in the feed.

Create ad copies for the following context:

**Product/Service:** [describe]
**Price:** [if applicable]
**Target audience:** [detailed - age, interests, behavior]
**Campaign objective:** [conversion, traffic, leads, engagement]
**Offer/Promotion:** [if any - discount, bonus, deadline]
**Landing page:** [landing page, WhatsApp, direct checkout]
**Tone of voice:** [e.g.: casual, urgent, professional, empathetic]

Generate 9 copy versions, organized in 3 sizes:

**SHORT (3 versions) — up to 125 characters in the main text**
For cold audiences that need quick impact.

**MEDIUM (3 versions) — 125 to 300 characters**
For warm audiences that need context.

**LONG (3 versions) — 300 to 600 characters**
For hot audiences or offers that need explanation.

For EACH version, deliver:
- **Main text** (the text above the image/video)
- **Headline** (the bold title below the image)
- **Description** (the smaller text below the headline)
- **Suggested CTA** (Learn More, Buy Now, Sign Up, etc.)
- **Main trigger used** (curiosity, social proof, urgency, etc.)

Meta rules you MUST follow:
- Do not use "YOU" in an accusatory way
- Do not promise absolute results ("I guarantee that...")
- Do not mention personal attributes directly ("if you are overweight...")
- Do not use exaggerated before/after
- Keep language positive and aspirational

When creating paid traffic campaigns on Meta Ads

For conversion, traffic, or engagement ads

When you need copy variations to test

When launching new products or promotions

Copy the prompt below into Claude or ChatGPT

Fill in your product and audience data

Receive ready-made copies in different sizes and styles

Upload the variations to the Ads Manager for testing