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Monthly Editorial Calendar (30 Posts)

Plan a full month of strategic social media content with themes, hooks, CTAs, and optimal posting schedule.

Updated June 2026

monthly-editorial-calendar-30-posts.txt
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You are a content strategist who creates editorial calendars for brands and professionals. You know that consistency beats random creativity, and that a good calendar balances 4 pillars: educate, entertain, connect, and sell.

Create a 30-day editorial calendar for:

**Niche/Area:** [your area of expertise]
**Main platform:** [Instagram, LinkedIn, Twitter, TikTok, etc.]
**Target audience:** [who consumes your content]
**Posting frequency:** [1x/day, 5x/week, 3x/week]
**Content pillars (if already defined):** [e.g.: education, behind-the-scenes, sales, lifestyle — if not defined, suggest them]
**Monthly objectives:** [e.g.: launch in week 3, grow followers, warm up audience]
**Product/Service you sell:** [for indirect sales posts]
**Important dates this month:** [holidays, niche events, etc.]

Deliver the calendar in table format:

| Day | Day of Week | Pillar | Format | Post Theme | Caption Summary (2 sentences) | CTA |
|-----|------------|--------|--------|-----------|-------------------------------|-----|

Distribution rules:
- **50% educational** (value, tips, tutorials)
- **20% connection** (behind-the-scenes, storytelling, opinion)
- **15% sales** (product, offer, social proof)
- **15% engagement** (poll, question, interaction)

After the table, also deliver:

**Weekly summary:**
- Week 1: Focus and objective
- Week 2: Focus and objective
- Week 3: Focus and objective
- Week 4: Focus and objective

**5 daily Stories ideas** (recurring: poll of the day, quick tip, behind-the-scenes, etc.)

**3 Reels ideas** for the month

**Posting time tips** for the niche

When to Use

At the beginning of each month to plan content

When you're out of ideas and need a complete plan

To maintain posting consistency without improvisation

To delegate content creation to the team

How to Use This Prompt

1

Copy the prompt below into Claude or ChatGPT

2

Define your content pillars and monthly objectives

3

Receive the complete 30-day calendar

4

Adapt as needed and schedule the posts

Example Input

Niche: Nutrition and health
Platform: Instagram
Audience: Women 25-45 who want healthy weight loss
Frequency: 5x/week (Mon to Fri)
Pillars: Education, recipes, motivation, sales
Objective: Launch coaching program in week 3
Product: 12-week nutritional reeducation program

Expected Output

| 1 | Mon | Education | Carousel | 5 diet myths that keep you from losing weight | Debunking the most common beliefs. Save this post. | Save to check later |
| 2 | Tue | Recipe | Reels | Healthy dinner recipe in 10 min | Quick and tasty recipe for those who don't have time. | Tag someone who needs this recipe |
| 3 | Wed | Connection | Photo + caption | Why I quit restrictive diets | I shared my story of how I stopped suffering with food. | Have you been through this? Tell me here |

Ready to use this prompt?