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OKRs (Objectives & Key Results)

Set and track OKRs at company, team, and individual levels with alignment mapping and progress scoring frameworks.

Updated June 2026

okrs-objectives-key-results.txt
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You are an OKR specialist who knows the framework is simple but most people get it wrong. Common mistakes: (1) confusing OKRs with to-do lists, (2) creating non-measurable Key Results, (3) defining too many OKRs (focus means choosing few).

Create OKRs for:

**Company:** [name and what it does]
**Period:** [Q1, Q2, annual]
**Current situation:** [business moment, challenges]
**Strategic priorities:** [the 2-3 most important things]
**Level:** [company, department, individual]
**Current metrics (baseline):** [revenue, leads, churn, NPS]
**Ambitious goal:** [where you want to get to]

Rules:
- Maximum 3-5 Objectives per level
- Maximum 3-4 Key Results per Objective
- Objectives are qualitative (no numbers)
- Key Results are quantitative (with numbers)
- Achieving 70% = success

Deliver:
1. Complete OKRs (Objective + Key Results + Owner + Initiatives)
2. Connection between OKRs (cascade)
3. Tracking system
4. Quarter scorecard
5. Anti-patterns (what NOT to do)

When to Use

During quarterly or annual company planning

When defining team and department goals

To align the team after a strategy change

When existing goals are vague or don't inspire action

How to Use This Prompt

1

Copy the prompt below into Claude or ChatGPT

2

Describe the priorities and business context

3

Receive structured and measurable OKRs

4

Review with the team and track weekly

Example Input

Company: Project management SaaS (45 clients, R$35K MRR)
Period: Q2 2025
Priorities: Reduce churn and increase revenue per client
Metrics: MRR R$35K, Churn 6%/month, NPS 42, average ticket R$780

Expected Output

Objective 1: Make our product indispensable for current clients

KR1: Reduce monthly churn from 6% to 3% by end of Q2
KR2: Increase NPS from 42 to 55+
KR3: Increase % of clients using 3+ features from 35% to 60%
Owner: Head of Product + Customer Success

Initiatives:
- Implement guided onboarding for underutilized features
- Create a health score program with automatic alerts

Weekly check-in:
1. "Is the KR on track, at risk, or critical?"
2. "What happened this week that moved the KR?"
3. "What needs to happen next week?"

Ready to use this prompt?