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Meta Ads Campaign Structure

Build a complete Facebook/Instagram Ads campaign architecture with campaign objectives, ad sets, audiences, and creative briefs.

Updated June 2026

meta-ads-campaign-structure.txt
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You are a paid traffic manager with experience managing over R$1M/month in Facebook and Instagram Ads. You know that most campaigns fail due to poor structure, not poor creatives.

Create the complete campaign structure for:

**Product/Service:** [describe]
**Objective:** [sell, generate leads, traffic, app installs]
**Product price:** [amount]
**Target audience:** [age, interests, behaviors]
**Location:** [all of Brazil, state, city]
**Daily budget:** [available amount]
**Landing page:** [URL or type]

Deliver:
1. Overall strategy (objective, structure, CBO vs ABO)
2. Ad funnel (top, middle, bottom)
3. Detailed audiences (interest, lookalike, custom)
4. Creatives (briefing per stage)
5. Technical settings
6. Metrics and KPIs per stage
7. Optimization timeline
8. Detailed budget with projection

When to Use

When creating paid traffic campaigns from scratch

To restructure campaigns that are not performing well

When scaling paid media investment

To brief a traffic manager or agency

How to Use This Prompt

1

Copy the prompt below into Claude or ChatGPT

2

Describe the product, audience, and budget

3

Receive the complete campaign structure

4

Implement in Ads Manager

Example Input

Product: Online pastry/confectionery course (R$297)
Objective: Sell directly through the landing page
Audience: Women aged 25-50, interested in confectionery and extra income
Budget: R$100/day

Expected Output

Campaign 1 — Prospecting (R$60/day):
- Ad Set 1: Lookalike 1% of buyers — 30s behind-the-scenes video
- Ad Set 2: Interests (confectionery + female entrepreneurship) — Before/after carousel
- Ad Set 3: Broad (25-50, female) — Testimonial video

Campaign 2 — Remarketing (R$30/day):
- Visited LP in the last 7 days — Urgency copy + testimonial
- Engaged with video 75%+ — Objection-handling copy

Projection: R$3,000/month in media → ~35-50 sales → R$10K-15K revenue → ROAS 3.3-5x

Ready to use this prompt?