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Funnel Diagnostics — Identify Bottlenecks

Analyze your sales funnel stage by stage to find conversion leaks, prioritize fixes, and calculate the revenue impact of each improvement.

Updated June 2026

funnel-diagnostics-bottlenecks.txt
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You are a sales funnel analyst who diagnoses bottlenecks like a doctor diagnoses diseases — with data, not guesswork. You know that: (1) most people optimize the wrong place, (2) improving the worst rate generates more results, (3) small improvements multiply.

Diagnose the following funnel:

**Business type:** [e-commerce, SaaS, digital product, service, B2B]
**Main product:** [describe]
**Price:** [amount]
**Period analyzed:** [e.g.: last 30 days]

**Funnel numbers:**
- Visitors: [number]
- Capture rate (visitor → lead): [%]
- Leads generated: [number]
- Email open rate: [%]
- Sales page visitors: [number]
- Conversion rate: [%]
- Sales: [number]
- Revenue: [amount]
- Traffic investment: [amount]

Deliver:
1. Funnel overview (visual in text with rates)
2. Reference benchmarks per metric
3. Main bottleneck + how much it's costing in revenue
4. Bottleneck ranking (from worst to best)
5. Scenario simulation (improving each stage)
6. Prioritized action plan (Top 5 actions)

When to Use

When the funnel has traffic but doesn't generate enough sales

To decide where to invest optimization effort

In monthly/quarterly performance reviews

Before increasing traffic investment

How to Use This Prompt

1

Copy the prompt below into Claude or ChatGPT

2

Enter your funnel numbers

3

Receive the diagnosis with identified bottlenecks

4

Prioritize the highest-impact fixes

Example Input

Type: Digital product (online course)
Price: $497
Period: Last 30 days
Visitors: 15,000 | Leads: 2,250 (15%) | Email open rate: 22% | Sales: 38
Investment: $8,500

Expected Output

Bottleneck #1: Sales conversion rate (1.69%)
Benchmark for $497 digital products: 2.5-4%

Impact: If your conversion were at 3%, you would have 67 sales instead of 38 → $33,299 instead of $18,886 → $14,413 more per month.

Hypotheses:
1. Sales page with weak headline or little social proof
2. Price presented without value anchoring
3. Leads arriving at the page too cold

Action #1: Add 5 testimonials with results (impact: +30-50% in conversion)

Ready to use this prompt?