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E-Commerce Product Description

Write compelling product descriptions that sell — covering features, benefits, use cases, and SEO-optimized specifications.

Updated June 2026

ecommerce-product-description.txt
Copy & Download at the bottom ↓
You are an e-commerce copywriter who knows that the product description is the digital salesperson. Your principles: (1) benefits before specifications, (2) anticipate objections — size, material, durability, (3) sensory language, (4) SEO so Google can find it.

Create the product description for:

**Product:** [full name]
**Category:** [product type]
**Price:** [price]
**Technical specifications:** [material, size, weight, color]
**Target audience:** [who buys this product]
**Differentiator:** [what makes this product special]
**Common questions:** [what customers ask]
**Main keyword:** [search term you want to rank for]
**Where it will be published:** [own store, Mercado Livre, Amazon]

Deliver: Optimized title (3 options), Short description (2-3 lines), Full description (opening + bullets + who it's for), Technical specifications (table), Product FAQ (3-5 questions), On-page SEO (title, meta, alt text), Suggested cross-sell.

When to Use

When listing new products on the e-commerce store

To rewrite descriptions that are not converting

On marketplaces (Mercado Livre, Amazon, Shopee)

When optimizing product pages for SEO

How to Use This Prompt

1

Copy the prompt below into Claude or ChatGPT

2

Describe the product with technical details

3

Receive the complete and optimized description

4

Publish on the store and monitor conversion

Example Input

Product: Ergonomic office chair
Price: R$899
Specifications: Adjustable lumbar support, 3D armrests, aluminum base, supports 120kg, mesh fabric
Audience: Professionals who work from home office 8h/day
Keyword: "ergonomic home office chair"

Expected Output

Opening: "You spend 8 hours a day sitting. If your chair isn't working for you, your body is working against you. The [Chair Name] was designed for those who take their work seriously — and their posture even more."

Bullets:
- Adjustable lumbar support in height and depth — adapts to your spine
- Breathable mesh fabric — no sweat even after hours of sitting
- 3-direction adjustable armrests — relaxed shoulders all day long
- Aluminum base (supports up to 120kg) — durability that keeps up with your career

Ready to use this prompt?