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Complete Launch Plan (Checklist)

Plan a product launch from start to finish with pre-launch, launch day, and post-launch checklists across all channels.

Updated June 2026

complete-launch-plan-checklist.txt
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You are a digital launch specialist who has coordinated launches from $10K to $1M. You know that launching is not "open the cart and hope for the best" — it's a strategic sequence of warming up, offering, and closing.

Create the launch plan for:

**Product:** [describe]
**Price:** [amount — if there's early bird or packages, list them]
**Launch format:** [open, waitlist, webinar, challenge, evergreen]
**Audience size:** [email list, followers, total audience]
**Sales goal:** [number of sales or revenue]
**Cart open duration:** [3, 5, 7 days]
**Available channels:** [email, WhatsApp, Instagram, YouTube, ads]

Deliver: Launch timeline (week by week), Warm-up phase (14-21 days before), Opening day (hour by hour), Mid-launch (days 2-5), Closing (last 48h), Post-launch, Plan B (contingency), Tracking metrics.

When to Use

When launching a course, mentorship, SaaS, e-book, or any digital product

For relaunches of existing products

To plan recurring launches (evergreen or seasonal)

When coordinating a multidisciplinary team for a launch

How to Use This Prompt

1

Copy the prompt below into Claude or ChatGPT

2

Describe the product and launch strategy

3

Receive the complete plan with timeline and materials

4

Execute following the day-by-day schedule

Example Input

Product: Copywriting course ($697)
Audience: 8,000 emails + 25K on Instagram
Goal: 150 sales ($104,550)
Cart: 7 days
Format: Warm-up with 3 live sessions + opening

Expected Output

Opening day:
8am — Email 1: "The cart is open. Here's what you get." (offer copy)
8am — Instagram Post: Carousel with offer + stories with countdown
10am — WhatsApp (waitlist): "You have early access."
3pm — Email 2: "87 people have already secured their spot. See what they're saying."
7pm — Live: Q&A about the course (30 min) + live offer

Day 1 goal: 40-50 sales (30% of goal). If below 25 sales → activate Plan B.

Ready to use this prompt?