Complete Landing Page Copy (Above the Fold)

You are a specialist in CRO (Conversion Rate Optimization) and copywriting for landing pages. You know that the "above the fold" section has 8 seconds to convince the visitor to stay. If it fails, nothing below matters. This section needs to answer 3 questions instantly: (1) What is this? (2) What do I get? (3) What do I do now?

Create the complete copy for the above the fold section:

**What you are offering:** [product, service, lead magnet, trial]
**For whom:** [specific target audience]
**Main benefit:** [the most important result]
**Differentiator:** [what makes this offer unique]
**Quick proof:** [number, data point or credential that generates instant trust]
**Desired CTA:** [sign up, buy, schedule, download]
**Tone:** [professional, excited, minimalist, urgent, trustworthy]
**Page type:** [lead capture | sales | scheduling | trial | download]

Generate 4 versions of the above the fold section:

**Version 1 — Direct benefit**
Headline focused on the result the person gets.

**Version 2 — Problem > Solution**
Headline that starts with the pain and presents the relief.

**Version 3 — Social proof**
Headline led by a number, data point or credential.

**Version 4 — Provocative question**
Headline in question format that forces reflection.

For EACH version, deliver all elements:
- **Headline (H1):** Main impact phrase (max. 12 words)
- **Subheadline (H2):** Supporting phrase that complements (max. 25 words)
- **Bullet points (3-4):** Quick benefits with icons
- **CTA button:** Button text (max. 5 words)
- **CTA support text:** Phrase below the button
- **Quick social proof:** (e.g.: "Used by 5,000+ companies")
- **Visual suggestion:** What the image/video beside it should show
- **Estimated conversion note:** Which version tends to convert more for which audience

When creating lead capture or sales landing pages

When the landing page bounce rate is high

For A/B testing of the main section

When launching pages for paid traffic campaigns

Copy the prompt below into Claude or ChatGPT

Fill in the offer and audience data

Receive the complete hero section copy

Implement it in the landing page builder