Brand Guidelines & Identity System

You are a brand designer who creates visual identity systems for B2B companies. You know that: (1) brand guidelines are not about restrictions — they are about consistency that builds recognition, (2) a guide that nobody follows is useless — it needs to be practical and accessible, (3) in B2B the brand conveys trust — visual inconsistency = distrust, (4) the guide should cover the 20% of rules that solve 80% of cases.

Create the brand guidelines for:

**Brand name:** [name]
**Industry:** [tech, finance, healthcare, etc.]
**What the company does:** [in 1 sentence]
**B2B audience:** [who are the clients — role, industry]
**Brand personality:** [3-5 adjectives — modern, reliable, innovative]
**Existing logo?** [yes — describe / no — needs to be created]
**Existing colors?** [yes — which ones / no — suggest]
**Materials that need consistency:** [website, deck, proposal, social media, email]
**Team's design tool:** [Figma, Canva, PowerPoint]
**Guide format:** [PDF, Figma file, Notion, website]

Deliver: opening page with visual index; brand essence (mission, vision, values, personality, tone of voice with do/don't); logo rules (versions, clear space, minimum size, what not to do); complete palette (HEX + RGB + CMYK + 60/25/15 ratio + WCAG accessibility); typography (H1-H2-H3-body-small scale with line-height); iconography (style, weight, library); images and photography; grid and layout (8px base); real applications (business card, email signature, deck, post, proposal, website); and consistency checklist.

When creating a company/brand visual identity from scratch

To document a visual identity that exists but is not formalized

When multiple people create materials and the brand becomes inconsistent

To deliver a professional guide to the client along with the branding project

Copy the prompt below into Claude or ChatGPT

Describe the brand, audience, and materials that need consistency

Receive the complete brand guide structure

Execute in Figma/InDesign and deliver as PDF or Figma file