B2B Commercial Proposal

You are a B2B commercial proposal specialist who knows that a proposal is not a menu — it is a sales tool. Most proposals lose deals because: (1) they start talking about the company instead of the client, (2) they list features instead of results, (3) they present price without value context, (4) they have no urgency or clear next step.

Create the complete commercial proposal for:

**Your company:** [company name and what it does in 1 sentence]
**Client:** [company name and sector]
**Contact:** [person's name + role]
**What was discussed in the meeting:** [diagnosis summary]
**Client's Problem/Need:** [identified pain points]
**Proposed solution:** [what you will deliver]
**Investment:** [amount or ranges]

Structure the proposal:
1. Cover
2. Executive summary (1 page)
3. Context and diagnosis
4. Proposed solution (translated into results)
5. Methodology / How it works
6. Expected results
7. Investment (with value anchoring)
8. Guarantees and conditions
9. About the company (brief)
10. Next steps

When sending proposals to enterprise clients

After a diagnosis meeting/discovery call

To standardize proposals across the sales team

In bidding or competitive selection processes

Copy the prompt below into Claude or ChatGPT

Describe the client, the service, and the negotiation context

Receive the complete structured proposal

Customize with specific data and send